Facebook to punish 'engagement bait' posts
Ask for a "like" or "share" on Facebook and the company said it will downgrade, rather than increase, the post's reach. While the guidelines for the type of language used in the post seem a bit vague, the consequences are not. In the coming weeks, Facebook plans to implement stricter rules to demote Pages that seem to "systematically and repeatedly use engagement bait to artificially gain reach in News Feed" by going against "one of our key News Feed values, authenticity."
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