3 ways Gmail has changed email marketing
from Marketing Land
You've developed a killer email marketing campaign, spent hours on hours developing that sweet creative, just finished your third round of quality assurance, and you can't wait for it to drop into your subscribers' inboxes. After all that work… what if those emails never land in those inboxes? Unfortunately, that's a very plausible scenario in today's ISP (internet service provider) landscape.
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