Why we need to reevaluate the new plant threshold
from Greenhouse Grower
Malcolm Gladwell didn't coin the phrase "the tipping point," but he did give it relevance in the modern lexicon with his 2000 book of the same name. He defined a tipping point as "the moment of critical mass, the threshold, the boiling point." He also described three rules of epidemics, articulating a case for virality (although he didn't call it that) or the essence of how something catches on and becomes momentous or memorable.
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