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Bringing the real world back into engagement scores

from Association Success

Membership engagement scores are everywhere — in articles, at conferences and even built into our association management systems. As we are able to access more and more data, we seek out new and better ways to use them for understanding member behavior, and member engagement scores stand at the ready, offering us the key to this knowledge. But when we measure member engagement what are we really measuring? These scores are a little like time: you know exactly what they are until you have to explain them. more

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