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Survey: Packaging, labeling determine whether a shopper buys a product

from Food Dive

A survey conducted by Luminer found 90 percent of shoppers are more likely to buy a product with a peel-off savings coupon, with 56 percent of consumers reporting that a peel-off label for value-adds like coupons, recipes or mail-in rebates catches their attention. Sixty-six percent of respondents said they notice these peel-off labels because they physically "stick out" from the product. more

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