Revamping the customer experience
The Army & Airforce Exchange Services has begung to revamp the customer experience on its specialty stores, including in its roster of Express and Six Class Stores, allowing for more breathing room for the products that these stores showcase. With the successful first proof of concept of new merchandising and store floor layouts at the Fort Riley, Kansas, Big Red One Express, in mind, "The Exchange has reinvisioned the customer shopping experience for the Express stores," says Bridget McFawn, the Exchange division's merchandise manager responsible for beverages and tobacco.
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