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Diet Coke announces biggest product, marketing makeover in its history

from Convenience Store News

After 35 years, zero-calorie beverage brand Diet Coke is entering a new era. With an updated look, sleek new packaging, the debut of four bold, new flavors and a new campaign, The Coca-Cola Co. is re-energizing and modernizing Diet Coke for a new generation of drinkers, as well as offering a new look and more flavors, the company stated. more


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