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When innovating in publishing, we must always ask why

from The Bookseller

Innovation in publishing — at least of the core product, the book — has been slow, minimal and incremental. Yet at every turning point it has been met with sometimes hysterical, often reactionary, zeal. The introduction of the printing press, the paperback revolution and latterly the introduction of the e-book are three key changes we've witnessed over the last several centuries, and none have done an awful lot in reality to change the basics of what we understand to be a book. more

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