Death by 280 characters: How to avoid viral social media blunders
The McDonald’s Twitter account hit a major bump in the road as it closed out 2017. On Black Friday, the fast food giant presumably wanted to tweet out a promo deal to shoppers but instead tweeted this: "Black Friday ****Need copy and link****." How does this sort of social media blunder happen at such a large and successful organization? Even with sophisticated software and multiple departments involved, companies still manage to miss obvious mistakes.
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