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The critical role packaging design testing plays in product development

from Brand Packaging

Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the "marketing material" the product comes in (i.e. its packaging)? There's a permanence associated with packaging once the product goes to market. more

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