Creating a customer-centric conference strategy
from Velvet Chainsaw
Many conferences focus on providing programming that meets their customers’ needs. Needs are elementary and basic. Needs are rational and sensible. Needs are static and boring. Every average conference seems to be in the customer needs-fulfilling business. Wants are emotional and responsive. Wants are transformative. Wants are hopeful. Wants are exciting and passionate. Wants are aspirational. Wants are deeply personal. And wants are where the profits are.
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