Profit is what you keep; not what you earn
from Gail Doby
"Designers, I often find, are not always clear on their financial goals. Frequently, they confuse revenue with profit. Revenues are what you bring in to your firm by way of sales. Profit is how much of that money you get to keep once you pay the bills, including payroll. To be sustainable, you don’t just need a business that is earning money. You need a business that is making a profit."
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