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Freelance Creatives: How (And Why) To Build Separate Social Media Audiences

from The Content Standard by Skyword

The purpose of your online presence is to attract and retain the best clients. As a freelancer, I know this can be tricky. Clients want to hire content creators that have established themselves as a voice in the industry, so freelancers often build a brand in their sector to prove their chops. The only problem, then, is that most freelance creatives have inadvertently started two businesses: one educating and entertaining their social media audiences as a niche content creator (much like a conventional blogger), and one that speaks to prospective clients (more like a consultant for hire). more

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