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A publisher's paywall strategy is about more than the bottom line

from Ad Exchanger

While it has been part of a successful core strategy for a few major publishers for some time, the publisher paywall became a hot topic for the wider digital media sector last year, and the trend will most likely continue in 2018. Unfortunately, this conversation has been mostly triggered by a deep decline in advertising revenue, making it reactive rather than a proactive change of strategy. more

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