Pay attention to supplements for better category curation, sales
from Progressive Grocer
Three out of five consumers say that they don't get enough nutrition in their diet, and 50 percent say that they manage their health issues by taking supplements, according to a recent study from NMI, a Harleysville, Pennsylvania-based consulting firm specializing in health and wellness. "That in itself is proof that retailers should be paying attention to this category," asserts Maryellen Molyneaux, partner at the firm.
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