78 percent of video content to be screened via mobile devices, marketing study predicts
from Small Business Trends
In the first-ever report of its kind from eMarketer, a global digital video forecast predicts 78.4 percent of viewers will use their mobile phones to watch digitally streamed content in 2018. The report says close to a quarter of the population of the world will watch video over their mobile phones in 2018. The data also highlights the growth of mobile globally and the fact that these devices have become the entry point for internet access for many regions around the world. This in turn makes them the primary device for watching video.
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