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Purpose becomes the heart of marketing

from Forbes

Many a fine employee pitches resounding ideas, and companies promise clients game-changing results. Outcomes don't always reflect those eloquent promises. Standing by your word as a professional reveals the merit of your services and the trustworthiness of your company. In the modern world, sustainability, innovation, growth and participation intrinsically connect as a direct materialization of a company's brand purpose — it's less about follow through and more about trans-formative action. more

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