The best way to improve your email marketing (proven by research)
from By Emma Fitzpatrick
Social media is great for building brand awareness and connecting with your audience. But sales and return on investment aren't social's strong suit. If you want the biggest bang for your buck, email marketing remains the way to go. Email has a median ROI of 122 percent — four times higher than the average return on the four other marketing outlets (social media, direct mail, paid search and online display). But what if you could raise that ROI to 300 percent?
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