How to choose the right content for the right platform
When posting content, whether it is a blog post, white paper or tweet; it makes sense that you would want to post it on all platforms. This way all your followers get it and you don’t miss out on an opportunity. But what if I told you that not every piece of content belongs on every platform? What if I told you that by posting a piece of content on all social channels you could actually be hurting your analytics?
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