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Big food, beverage makers intensified quest for elusive millennials in 2017

from MarketingDaily

In 2017, major food makers and big beverage brands continued to battle the ever-accelerating headwinds of consumers’ shift toward fresher, "cleaner" consumables. The quest for solutions in the face of stalled or declining sales growth for so many traditional CPG brands was reflected in several of my best-read food and beverage articles in 2017. more

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