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US: Millennials devote higher budget share to prepared foods

from Fresh Plaza

Millennials are now the largest surviving generation — surpassing Baby Boomers — in the United States. Their large collective buying power is only expected to expand as their earnings increase as they age. Food retailers, for example, increasingly respond to preferences for grocery store foods that are ready-to-eat or just need to be heated before consuming — preferences that millennials clearly display. more


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