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Statement from the Global Alliance for Public Relations and Communications Management

from Global Alliance for Public Relations and Communications Management

The current crisis in trust is diminishing the ability for institutions, governments and organizations to operate effectively in society. Fake news and an inappropriate use of automated communications in particular, erode trust and reputations in our institutions.

To counteract this and take a leading position on the global practice of public relations, several professional associations met in Madrid to explore possible enhancements to their codes of ethics that, as a whole, guide hundreds of thousands of professionals around the world.

Participants in this global discussion on codes of ethics agreed to explore ways to enhance and elevate public relations' reputation as the guardian of trust through the enhancement of codes of ethics and an agreement on an overarching set of principles to guide the profession.

Through a collaborative effort, participants agreed to work on raising the standards for the public relations profession on a global scale. more

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