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Walmart moves on interior design with new site


Walmart, in its ongoing quest to reinvent its digital presence, is rolling out a new online portal for consumers seeking home goods. The new Walmart Home shopping experience will feature curated collections across nine style categories in a new web space designed to better highlight products like accessories, furniture and other interior design-oriented items. Styling categories will include modern, mid-century, traditional, glam, industrial, bohemian, farmhouse, transitional and Scandinavian. More than just featuring products, however, Home as — reconcieved by Walmart over the last year or so — will work to display the products with editorial imagery and embedded design tips written by in-house experts. more

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