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Why our brains fall for false expertise, and how to stop it

from strategy+business

At the beginning of every meeting, a question hangs in the air: Who will be heard? The answer has huge implications not only for decision making, but for the levels of diversity and inclusion throughout the organization. Being heard is a matter of whose ideas get included — and who, therefore, reaps the accompanying career benefits — and whose ideas get left behind. Yet instead of relying on subject matter experts, people often pay closest attention to the person who talks most frequently, or has the most impressive title, or comes from the CEO’s hometown. And that's because of how our brains are built. more


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