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How industry trends shape member expectations

from Association Success

Trends weave their way into the fabric of an industry in many different ways, and through many different channels. One interesting thing to consider is the way in which larger business developments transform our expectations, and therefore change the ways that consumers imagine interacting with organizations. The most impactful expectation trend we are witnessing at the moment is the way in which technology is leveraged in commercial user experiences, and how this effects our demands and desires. more

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