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Next-generation superfood supplements — with beauty benefits

from The New York Times

Dietary supplements aren’t exactly new news. The supplement market in the U.S. is currently worth $133 billion, according to Zion Market Research, and a crop of new start-ups like Care/Of and Ritual will now deliver personalized vitamin assortments to your doorstep. Formulas with more holistic ambitions, focused on wellness and beauty, have also been steadily on the rise. more

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