Why media companies are shifting attention from Facebook to YouTube
When House of Highlights decided to expand beyond its popular Instagram account, the Bleacher Report-owned sports and culture publication didn't even consider Facebook. First, Facebook isn't a top destination for House of Highlights' main audience of 12- to 24-year-olds, said Doug Bernstein, gm of House of Highlights. Second, the platform wasn't just looking for scale for scale's sake.
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