How brands can engage with customers after checkout
from Marketing Land
Display advertisements, coupons, shopper samples and in-store promotions are some of the more traditional approaches marketers have taken when trying to catch a shopper’s attention and influence his or her purchasing decision. Today, some forward-thinking brands are investing in new technologies like image recognition and augmented reality to build omnichannel retail experiences that target the mobile-first, tech-savvy consumer.
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