How you can respond to complex consumer demands for fresh veggies
from Growing Produce
Demand for greenhouse-grown produce is steadily rising, with sales in the U.S. expected to reach more than $4 billion by 2020, according to a report by Rabobank’s Food & Agribusiness Research & Advisory group. Consumers’ push for new choices will put pressure on breeders and growers in this expanding market. Considering that most consumers often can’t tell one variety from another, the growers who will have a competitive edge will be those who differentiate.
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