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How your offline efforts can help your online marketing

from Multichannel Merchant

There is a well-known saying among writers that is highly relevant to the world of online marketing. “Everything starts out as a story and ends up as a story.” What happens in between is what your customers want to buy. The first story is told by the seller, and the second is told hopefully by a satisfied customer. It is the relationship between those two stories that makes whatever you are selling unique. more

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