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Kids make mind-boggling mischief in Apple's education-focused ad

from AdAge

On the heels of news that Apple is going head-to-head with Google in the education sector, the Cupertino giant debuts a jubilant film touting the benefits of its all-new iPad for students. Directed by Smuggler's Mark Molloy, the ad follows a motley crew of typically lackadaisical kids who take on their school assignment — to study gravity — with surprising verve. more


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