Packaging matters: Consumer expectations drive global trends
from Packaging Europe
A customer walks down the aisle. Something green catches her eye on the third shelf. At that moment, the package becomes a sensory touchpoint in the path to purchase. The customer may not consciously realize the power of that package, but before the product ever hit the shelf, a package designer carefully considered a variety of elements in the design and materials to ensure the product would get a first or second look.
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