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Packaging matters: Consumer expectations drive global trends

from Packaging Europe

A customer walks down the aisle. Something green catches her eye on the third shelf. At that moment, the package becomes a sensory touchpoint in the path to purchase. The customer may not consciously realize the power of that package, but before the product ever hit the shelf, a package designer carefully considered a variety of elements in the design and materials to ensure the product would get a first or second look. more


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