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What people really want in social ads

from By Emma Fitzpatrick

By the end of the year, you can expect 3 in every 10 internet users to have an ad blocker installed, according to 2017 eMarketer data. For now, men between the ages of 18 and 34 are the largest demographic using ad blockers, according to 2016 Interactive Advertising Bureau research — though the top reasons why may surprise you. Most people use ad blockers because they believe the site is easier to navigate and loads faster without ads. more

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