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Contest marketing: A powerful form of content marketing

from MarketingProfs

"Enter for a chance to win..." I see that call to action—or something similar—all over. You do, too. Social media is certainly no exception. Contests, competitions, and sweepstakes are raging hot across the major networks as a go-to strategy for so many content marketers. Why? The answer is that we humans are wired to get involved in contests. We want to play, compete, and, of course, win. more

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