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Authentic Voice: The Indispensable Quality Of Good Writing

from Poynter

Of all the effects created by writers, none is more important or elusive than that quality called “voice.” Good writers, it is said, want to “find” their voice. And they want that voice to be “authentic,” a word from the same root as “author” and “authority.” If the writer went on a quest to find a sacred object or special power, it might very well be called “voice.” n the digital age, voice is more important than ever. Writers need to develop their own “brand,” an identity that suggests reliability and quality. more

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