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Lands' End unveils new store concept

from Chain Store Age

Lands’ End has taken the wraps off its updated store format. The apparel retailer opened a 5,000-square-foot store in Kildeer, Illinois. It’s the first of four to six locations that Lands’ End plans to open in 2018. The new store offers a “customer-first” modern shopping experience, with Lands’ End signature colors — true navy and white — providing a classic backdrop. The layout features “rooms” that separate and define clothing categories, making for a more intimate shopping experience in the large space, which includes a comfortable fitting room lounge. more

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