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7 steps to defining your marketing budget

from Qualified Remodeler

Joaquin Erazo, president and CEO of The Marketing Wing, identifies a seven-step process to building a marketing plan. At least once a year, he recommends a remodeler take a “big step back and go through the seven steps.” Erazo indicates the importance of “recognizing you can’t be all things to all people,” so step No. 1 is for a remodeling company to identify their target client. more

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