How to attract new graduates to your association
from Forward Together
According to our Member Professional Development Study, the number one challenge identified by professional organizations is attracting younger members to education and training programs. With graduation season fast approaching, there’s perhaps no better time to evaluate how well your organization is attracting and retaining new graduates, not just to your elearning offerings, but to your association as a whole. In fact, 62 percent of association members join between one and five years into their career or as students, underscoring the necessity to attract these members as early as possible, as it will become increasingly difficult to do so, as they progress in their fields.
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