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4 ways to use social media to boost customer loyalty

from Emma Fitzpatrick

Social media may not be the most cost-effective platform to close leads, but it remains one of the best ways to nurture loyal customers. It’s there where you have daily touchpoints with your followers. You get to stay top of mind and have that ever-coveted two-way dialogue — the kind that leads to brand loyalty that will last for years. Cultivate your followers into loyal customers with these four steps. more

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