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Digital publishing: now that Reddit is welcoming brands to its platform, how will publishers use it?

from Editor & Publisher

Reddit, the self-described "front page of the internet," has been historically leery of brands and advertisers, which has quietly allowed its niche-friendly patchwork of content verticals (known as subreddits) to grow into the fourth most trafficked website in the U.S (with more time on site than even Facebook, according to Alexa). This has left reporters and editors in newsrooms across the country in a particularly tricky spot. more


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