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Survey: Lidl Attracts Millennial Shoppers, Including On Peninsula

from Daily Press

After a year of coming to the U.S. market and the Peninsula, German discount grocer Lidl is stealing customers from existing grocers and is resonating with millennial shoppers, according to a consumer survey. "Lidl is winning over the next generation of consumers in a meaningful way," said Tanja Ebner, principal in global consulting firm Oliver Wyman's retail and consumer goods practice. more

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