Retailers Stalk The Elusive Millennial Shopper
from The Wall Street Journal
What kind of clothing sale has DJs and performance artists as the stars? Or pairs designer fashions with hoodies and sneakers? Or offers piercings along with $4,850 Givenchy orange leather pants? Call it the millennial mashup. Old-line department stores and fashion brands are rejiggering sales floors and websites to court millennials in their twenties and thirties and the even younger members of Generation Z.
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