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One to Many: Marketing automation

from Staffing Industry Review

Relationships are the foundation of the industry. Good relationships with both clients and candidates are what drive the bottom lines of staffing firms. But in an age of social media, how can firms compete effectively? Marketing automation: Proponents say it delivers a number of benefits — including to those in the staffing industry who use it. To find out more about marketing automation, and what it means to the staffing industry, we spoke with several marketing executives. more

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