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Trader Joe's Rates High in Customer Experience, Reports Study

from Supermarket News

Trader Joe's ranked first among multichannel retailers in Forrester Research's 2018 U.S. Customer Experience Index. Based on a survey of more than 110,000 U.S. adults, the Forrester CX Index aims to measure and rank how well a brand's customer experience strengthens shopper loyalty. The Cambridge, Mass.-based research firm benchmarked the customer experience quality at 287 U.S. brands, including 42 leading multichannel retailers. more


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