Marketing Must-Dos to Attract & Retain Millennial Shoppers
from Convenience Store News
For convenience stores, it's past time to understand what drives the millennial shopper, as the generation has officially overtaken baby boomers as the largest in the nation. Convenience Store News Editorial Director Don Longo and Kimberly Otocki, content marketing specialist at loyalty provider Paytronix, recently hosted a webinar titled "How to Target Millennial Shoppers."
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