Loyalty is more than marketing, it's a mindset
from Marketing Land
Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration, loyalty is a mindset permeating all aspects of business. We demand loyalty from customers, and we chase it fervently, but few marketers stop to realize that to get something, you often must be the first to take that step.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063