Selling design when product is king
from By Lloyd Princeton
Design today is all about product. Whether the topic is aesthetic, trends, lifestyles, sustainability, wellness, or smart homes, the message coming through the design media and its advertisers is clear: the solution is to purchase the right or best products. That perception is driving investment in making products of all kinds even more easily accessible to the consumer, especially through online and mobile platforms, thus eliminating the designer from the purchasing process.
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