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Getting the Best Data for Your Organization

Understanding data within your organization can be beneficial in the long run. In first part of an Alliance-hosted summer webinar series centering on data entitled, "Getting the Best Data for Your Organization," industry experts discussed what techniques are best when it comes to deciphering data. Guest speakers Brian Howell, Director of Consumer Revenue Optimization at tronc, Inc., and Kelsey Arendt, Head of Audience Development Solutions at, participated in the webinar and offered advice to organizations regarding strategies to use when trying to gather data and how to enforce the data that they find. more

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