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Google to Retire DoubleClick and AdWords Names in a Rebrand of Its Ad Business

from AdAge

Google is rebranding its ad business and in so doing is ditching the DoubleClick and Ad Words names, among others, in a cosmetic realignment that signals bigger changes ahead for advertisers and publishers. Google announced that it would no longer go to market with its long-standing ad products. AdWords is now Google Ads and DoubleClick will go by Google Marketing Platform and Google Ad Manager. more

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