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How to measure your customers' happiness score (and why that matters)

from Entrepreneur

Happy customers make for a happy business owner ... and on the other hand, unhappy customers can really bring you down. If you're a business owner, you already know that the increasing popularity of review sites like Yelp and TripAdvisor gives your customers more power than ever. Just one negative review from an unsatisfied customer can cost you a lot of potential business. You might be thinking, “Well, I don’t have any bad reviews, everything’s fine!” more

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